Overview
Photography for a product-brand website, created to communicate both the brand’s intent and each product’s appeal. The shoot was planned to establish a cohesive visual identity and to translate product features—such as key ingredients and benefits—into clear visuals.
What we delivered
- Creative direction and shot planning (hero, lifestyle, detail)
- Studio & on-location photography in London
- Model + product compositions to tell the brand story
- Retouching, color management, and file delivery for web/CMS
Creative direction
- Consistent brand look: lighting, backdrop, and props selected to express premium clarity and transparency
- Visual cues for key ingredients/features without heavy text reliance
- Posing and expressions aligned with the brand mood to elevate product presence
Usage on the site
- Hero visuals (Top page): strong, series-level imagery to introduce the brand and guide users to detail pages
- Detail pages: close-ups, texture shots, and usage scenes to convey benefits and context
- Additional use: category headers, social posts, press kits
Outcome
A cohesive photo set that strengthens brand recognition, highlights product qualities at a glance, and supports smoother navigation from hero sections to detailed content.